There are about a million articles out there on how to write the PERFECT online dating profile, so I’m going to keep it exptremely simple and extremely helpful.

1. Know your Audience

If you’re on Match.com expect women who have actually shelled out $30 to find a boyfriend.  They want someone who appears fun, funny and attractive just like everyone else.  Plenty of Fish or really any free dating site the women will be not as invested and may be more likely to hook up and go with it as opposed to E-harmony or Match.com.  This is just a point of reference for you; I believe that no matter what dating site you’re on, the same profile rules apply.

2. Create Your Profile When You Only have 20 Minutes to Devote to it.

This will allow you to breeze through the BS and only fill out the need-to-know information.  You don’t have to waste all day filling out a bunch of information about your favorite color when in reality, no one reads that far anyways.  Keep it short and sweet.  Post photos and basic information, including a description of yourself that reads something like this:

I’m from Louisiana but have been living throughout California since 1996. I’m a blue-collar guys stuck in a white-collar job, but I have a pick-up truck and big dog to keep me grounded. I value experiences over tangible things. On my best days I find life hilarious and full of wonder. On my worst days I self-medicate with Comedy Central. I love the outdoors, and travel whenever I find the time.  Most of my friends say I’m the funniest guy they know-but I’ll let you decide.  Women I am drawn to: honest, smart, sense of humor, self-aware, prone to random fits of silliness, employed, independent minded, and yes, hot doesn’t hurt

2. Photos

Smiling?  Check.  Outdoorsy/Adventure photo?  Check.  Fun photo where you’re looking away? Check.

3. Extra Points:

In the “what you do for fun” or “favorite activities” section, make a list of bullet-points that share your favorite things from the bands you like to the quirky eating habits you have.  Women see this as you opening up and it works.